[Capes]

I have heard it a few times now. Every so often there is an 'advert' that whispers something like What are the numbers, what do they mean 7,10,1,4 what do they mean. Just wondered whether anyone could help?

[Sidders]

It'll be some rubbish promo they're doing.

[Capes]

Yes i suspect your right. Just wondered what it was for though

[fish heads]

The start times of all the daytime shows.

Technically not true, but 6.55 doesn't really fit in with the rest

[Capes]

7,10,1,4, yes so it does. Well, thanks for that, just seemed a bit of an odd thing to do!

[Nicky]

Its a bit of a joke about Lost, the TV show.

4, 8, 15, 16, 23 & 42. Those numbers constantly appear in the show, and I think in series 1 were whispered as they are in the Radio 1 Ad.

They're using the same method to advertise the start times of their major daytime shows.

Hard to explain, but anyone who watches Lost will probably get it.

[Capes]

AH, i see. Thanks everyone