bwfcol wrote:Will the next set of RAJAR figures see an increase in listeners for the final few months of the show?
No. One of the news reports in the last couple of days mentioned that listeners figures had fallen further.
There's a whole lot of bull flying around re figures. The fact is we went out with more listeners that when we started - and for a youth Radio show that has been there through the rise of (FM less) iPhones, YouTube, MP3 legal and illegal downloads and a drop off in media loyalty from young people to achieve that is incredible. Who knows what Radio would have looked like without the show?
My gut says our latest RAJAR Jul -Sept will go up, even though that quarter is our weakest as most of our young audiences wake up after the show for such a big portion of that period. Q4 Oct - Dec is the first strong one for breakfast so it'll be impossible to read Q on Q between Moyles and Grimmy despite the fact that everyone will try.